Last updated: June 2026
Last Drop Direct respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, create an account or purchase products from us.
Last Drop Direct operates as an online drinks retailer specialising in premium alcoholic beverages.
When you use our website or place an order, we may collect the following information:
Name
Billing address
Delivery address
Email address
Telephone number
Order history
Payment confirmation information
Website usage information
We collect this information when you:
Create an account
Place an order
Contact customer support
Subscribe to communications
Use our website
Last Drop Direct sells alcoholic products and is legally required to ensure products are supplied responsibly.
By using our website and placing an order, you confirm that you are aged 18 years or over.
We may process information necessary to support age verification and responsible delivery procedures.
Orders are dispatched using an age verification delivery service. Identification may be required upon delivery.
We use your personal information to:
Process and fulfil orders
Arrange delivery
Provide customer service
Manage customer accounts
Prevent fraud
Comply with legal obligations
Improve our website and services
Communicate important information about your order
We will only process your information where we have a lawful basis under UK data protection legislation.
Payments are processed securely through third-party payment providers.
Last Drop Direct does not store your full payment card details.
Payment providers may process information required to complete transactions securely and prevent fraud.
We share necessary delivery information with our courier partners to fulfil your order.
This may include:
Name
Delivery address
Contact details
Delivery instructions
Alcohol deliveries may require age verification before completion.
We will only send marketing communications where permitted by law.
You can unsubscribe from marketing emails at any time using the unsubscribe option provided.
Our website may use cookies and similar technologies to:
Operate the website
Improve performance
Analyse website usage
Improve customer experience
You can manage cookie settings through your browser.
We retain personal information only for as long as necessary, including:
Providing our services
Maintaining business records
Meeting legal and accounting requirements
Information that is no longer required will be securely deleted.
We do not sell your personal information.
We may share necessary information with:
Payment processors
Delivery providers
Website service providers
Professional advisers
Authorities where legally required
We take appropriate steps to protect personal information from:
Unauthorised access
Loss
Misuse
Disclosure
Under UK data protection law you may have rights including:
Accessing your personal information
Correcting inaccurate information
Requesting deletion
Restricting processing
Objecting to certain processing
Requesting data portability
If you have any questions about this Privacy Policy or how your personal information is handled, please contact:
Last Drop Direct
Email: customers@lastdropdirect.com
Last Drop Direct is committed to protecting customer privacy and operating responsibly.